the company automatizaciÓn de prensas, sl was founded at the end of 1989 in barberà del vallès and soon its products began to be marketized with the trade mark lara. thanks to the essentials of providing the highest quality and the best service for their customers, lara became consolidated into one of the most important manufacturer of strip feeding systems for the metal forming industry, and has even created their own level of “know how” in this area, which is directed towards the concept of + quality, - costs, + productivity. at lara, we have the machine that fulfils the requirements of the most demanding customer, and furthermore, the reliability provided by lara means an investment that may be recovered in only a short space of time by offering the best value for money of the market. at lara, we are professionals, fully conscious at all times, of the responsibility involved in our work, therefore lara offers technical consultation and provides solutions without any form of obligation, and without overlooking the needs for productivity and full satisfaction of our customers.